Keeping it Real Coca-Cola Case 2010 S2 Study Example | Topics and Well Written Essays - 750 words

Keeping it Real Coca-Cola 2010 S2 - Case Study Example The equality, need, restitution and status quo will also be examined. The individuals involved in the company, communities that need assistance from the decision as well as changing what is needed so it is fair in the future is also considered so it can provide and implement new alternatives for those that are in the company (Blader, Tyler, 2003). For procedural justice to become effective and to provide a fair opinion, there is the need to create a specific criteria that is matched during a case. The first is that there should be objective evidence that states whether something is fair or not in a given case. If it is subjective then it may be coming as a matter of opinion or from individuals who are not looking for justice but instead are interested in a different agenda in the court proceeding. For instance, in a given situation, the reactions that is a part of what occurs both from the situation and as a result, should be noted. The psychological concepts that relate to this should also be noted, such as depression, anxiety or other forms of discomfort or trauma that occur as a result. However, the outcomes that are noted from a given situation should come from evidence, reactions and noticing different concepts from the present moment. By following these main criteria, there can be an overall evaluation of whether someth ing was ethical and provided the correct behavior for individuals (Lind, Tyler, 2000). The criteria that are available should not only include the reactions and noticed changes among individuals. It is also important to notice the social psychology that is associated with the main concepts and proceedings of what occurs. The outcomes that are a part of the distribution, social processes that occur and the psychological responses need to be included in the procedural justice criteria. More importantly, reaching a solution which provides a sense of justice and fairness needs to be combined with understanding more

Strategy Development IKEA

Strategy Development IKEA Introduction This report describes the vision of IKEA, the main internal and external factors affecting its strategy development based on the articles and information published in press affecting the socio-economic activities of organisations. The first part of the report is about the history of IKEA and the idea behind IKEA Group then we will discuss the companys social responsibility programmes and how it strives to take advantage of public relations. Afterward, we will move on the affects of internal and external factors influencing the companys strategy development and finally how IKEA has performed since 2005. The external factors show political, economical and social analysis affecting the IKEA Group. It helps readers easily see what the main factors that IKEA should consider in its strategy development are. The history of IKEA Mr. Ingvar Kamprad, the founder of IKEA has been in his own business since he was five. At age of five, he bought matches in bulk cheaply in Stockholm and re-sold them to his neighbours at a lower-price but he was still making profit. Thereafter, he expended his business to selling flowers and greeting card, Christmas tree decorations and also pencils and ball-point pens. In 1961, IKEA starts its first quality test on the products using Swedish testing standards. Since then the company has been engaging innovating, producing and creating quality products with the lowest prices. The idea IKEA, as it says on its website, has a simple but challenging idea â€Å"To create a better every day life for the many people.† The group tries to support this idea, vision, by offering a wide range of stylish home furnishing products at prices so low that everyone will be able to afford them. Developing and creating quality products at low prices is not an easy task. To meet this strategy, high quality at the lowest price, the company involves with diverse aspects of management, production process and also innovation. However, the group does not scarify everything to meet its targets, keeping prices low but not at any price. IKEA works in an industry where there are many rivals and stakeholders, new competitors come in to the market with diverse products and target customers. In such a market environment, it is not easy yet focal to monitor changes and predict what your competitors next step would be. We will discuss the factors that have an impact on IKEA later in the report. â€Å"We shall offer a wide range of well-designed, functional home furnishing products at process so low that as many people as possible will be able to afford them.† THE IKEA Business Idea Strategy Development Factors Furniture retail industry is a huge industry with numerous competitors. Hence, to achieve a considerable market share having innovative products based on customers needs and wants is crucial. Moreover, innovation should be based on a cost effective mind in order to keep the manufacturing process cost as low as possible. The External Factors There are internal and external factors (forces) influencing the development process on every manufacturer. External factors mainly known as political, legal, social/green, economic and competitive and technological forces are often seen by managers as forced factors, nevertheless they plan their strategies based on based forces. These external factors could restrict some industries while open new opportunity windows for others. Currently, there are two external forces that should be more considered in strategy development than others. These factors are social/green forces and economic forces. In recent years, countries and people are more conscious about the environment because of global warming problem. This indicates that companies should become more environmentally friendly and employ new green technologies to reduce their negative impacts on the environment. Going green helps organisations to show their public how responsible they are to the environment. IKEA has published some documents and reports on its official website to reflect its green activities. â€Å"Social and environmental responsibility is a prerequisite for doing good business. IKEA ´s sustainability direction is that â€Å"IKEA`s business shall have an overall positive impact on people and the environment†. The IKEA vision and business idea encourage the work with social and environmental responsibility.† Anders Dahlvig, President and CEO, IKEA Group It is important for firms to convince their customers about their activities and behaviour against different aspects of their activities such as sources of raw materials, production process and standards, etc. all these needs are forces by external forces through new legislations and campaigns. Therefore, IKEA like any other market player should consider reasonable response to such factors. In addition, Economic forces are other external factor affecting companies sales, profits and turnovers. Currently, the world economy is suffering huge problems and difficulties due to US credit crises and international credit crunch. The recent credit crises in the US has cause a recession in the US market where is the second main market place of IKEA1 in other words, due to the economic difficulties, the US customers are not willing to purchase new goods as same as before as they do not have enough money to afford it. Hence, the group should consider new strategies for the US market to not only keep its market share, also avoid any profit loss. Furniture retail industry like other industries needs innovation to survive and compete in perfect markets. Innovation is the key to design and produce new products at competitive prices. However, about 50% of new products are not successful and are failed for different reasons. A company like IKEA with powerful presence in international markets should always recognise new product and opportunities to produce new innovated successful products. The Internal Factors The internal factors that should be considered in strategy development are more focused on factors that are controllable and can be predicted. E.g. customer services, product promotion, etc. The group is planning to double its size and build 20 new factories in the next five years according to the group. This new expansion requires considerable strategies and plans to the groups targets. However, building new facilities do not guarantee the success of the business. The idea behind IKEA is to produce quality products at low prices that appeal to the most people as possible. To hit this target, the group needs innovation to produce competitive products in one hand; on the other hand, it should exploit new technologies to make the production lines more efficient. A report published by Jeanette Martens son there are serious problems concerning the store project cost follow ups. Moreover, he argues that the store project cost follow up is too inflexible and a deliberate deviation from the specifications has to be done in order to study costs for different items specifically. In addition to cost management, marketing strategies and advertising programmes are internal factors that should be planned and considered in the strategy development plan. 1- IKEA financial fiscal report published on the Internet IKEA since 2005 IKEA Group is a multinational company possessing 231 stores expanded 24 countries. The group has developed 45 trading service offices in 31 countries, together with31 distribution centres and 11 customer distribution centres in 16 countries. According to the financial figures published by the group, there is a steady rise in the sales figures, increased by 1.34% from 2005 to 2007, hit a new record of 19.8 billion euros in 2007. As the official figures illustrates, IKEAs main market places are Europe, North America with 82% and 15% respectively. Asia and Australia had only 3% of sales contribution in the same financial period. Nevertheless, China with 22% and Poland with 16% are the countries with higher purchasing figures. Italy with 8%, and Sweden and Germany both with 8% are other countries where customers were more interested in the products of the group. Apart from financial statistics, IKEA has business relationship with 1,350 suppliers in 50 countries. Moreover, the group has e mployed 96,300 people in Europe, 16,450 workers in North America and also 5,250 employees in Asia and Australia. Apart from the published financial data, the group has been trying to increase its corporate social responsibilities and become more environmentally friendly by become greener and also employing new technologies with the lowest negative impact on the environment. Furthermore, the company is concerned about sources of raw materials used in the production lines. IKEA code of conduct IWAY Showing responsibility for people and the environment is a prerequisite for doing good business. Thats why IKEA requires suppliers to comply with the companys code of conduct, â€Å"The IKEA Way on Purchasing Home Furnishing Products† (IWAY). IWAY defines in detail criteria relating to working conditions, minimum wages, overtime payments, the right to belong to a trade union, emissions to water and air, waste and chemical management, and bans on child labour and discrimination in the workplace. Conclusion In conclusion, planning a strategic development plan requires numerous considerations and aspects. Every strategy development plan includes two main factors, internal factors and external factors. The external factors are those factors that are not controlled by companies whereas the internal factors are controlled by companies. Furniture retail industry is a huge industry with its especial potentials. However, there are some factors in retail industries that have direct impact on sales and also future success of each member of retail industries. Economic influences are part of these motivations. IKEA Group, as a multi-national group should consider the current economic recession in the US as North America is its second major market place. Recent mortgage crises, credit crunch and economic recession have caused financial difficulties for US economy; hence, customers are not willing to buy new products as they cannot afford it. IKEA is considered as a dominant furniture retail market player in Europe and it is recognised as a serious competitor in North America market; nonetheless, IKEA is not recognised as a major market player in Asia and Australia according the groups official annual report. Therefore, theses markets should be targeted in the future development and marketing plans if IKEA looks for new customers from these regions and also higher turnover.

Asian American Identity Essay -- Culture Race

Silence as Beauty, Silence as Self: The Asian American Identity The label â€Å"American† encompasses many different cultures and races. However, American society is often guilty of assuming there is only one true, certainly white, â€Å"American† face, voice, and behavior. Associate Professor of Sociology, Minako Maykovich, states that â€Å"the criteria for physical characteristics are generally determined by the dominant group in society,† thus â€Å"racial difference is the greatest obstacle to the process of assimilation† (68). In Traise Yamamoto’s nonfiction narrative, â€Å"Different Silences,† and Janice Mirikitani’s poem, â€Å"Breaking Silence,† the authors explore their Asian American identities as defined by American culture. The quest to eliminate stereotypes and expectations through visible behavior coincides with an Asian custom that â€Å"value[s] silence more highly then North Americans† (Donahue 265). Mirikitani’s poem, â€Å"Breaking Silence,† focuses on her mother’s experience testifying to the Commission on Wartime Relocation and Internment of Japanese American Civilians in 1981. Yamamoto, who is also a poet, takes a more assertive and personal stance in her autobiographical narrative, â€Å"Different Silences.† These Japanese American authors seek to reclaim their heritage by aggressively confronting their white American audience, while retaining an empowered, wise attitude that uplifts the seemingly invisible and silent Asian American community. Yamamoto’s â€Å"Different Silences† and Mirikitani’s â€Å"Breaking Silence† both recognize how Asian Americans in the past and present have used, or use, silence for protection. As Japanese Americans of the third generation, or Sanseis, Yamamoto and Mirikitani both reflect on their ethnic herita... ...icans; some are shameful silences that need to be â€Å"broken,† as Mirikitani observes, but the healthy silences are inherently part of the Asian American identity. Works Cited Donahue, Ray T. Japanese Culture and Communication: Critical Cultural Analysis. New York: University Press of American, Inc., 1998. Espiritu, Yen Le. Asian American Women and Men: Labor, Laws, and Love. London: Sage Publications, 1997. Leitner-Rudolph, Miryam. Janice Mirikitani and Her Work. Austria: Braumueller, 2001. Maykovich, Minako K. Japanese American Identity Dilemma. Tokyo: Wayside University Press: 1972. Mirikitani, Janice. â€Å"Breaking Silence.† Shedding Silence. Berkeley: Celestial Arts, 1987. 33-36. Yamamoto, Traise. â€Å"Different Silences.† Asian American Literature: A Brief Introduction and Anthology. Ed. Shawn Wong. New York: Harper Collins College Publishers, 1996. 45-50.

How do you define environmental science? Essay

Environmental science is an interdisciplinary field that combines information from many disciplines, such as biology, geography, chemistry, geology, physics, economics, sociology (particularly demography, the study of populations), cultural anthropology, natural resource management, agriculture, engineering, law, politics, and ethics. Ecology, the discipline of biology that studies the interrelationships between organisms and their environment, is a basic tool of environmental science. Atmospheric science is a branch of environmental science that includes the study of weather and climate, greenhouse gases, and other airborne pollutants. Environmental chemistry examines chemicals in the environment, including soil and water pollution. Geosciences—for example, environmental geology and physical geography—study a wide range of environmental topics, such as soil erosion, groundwater use, ocean pollution, and climate. Scientists in these sub-disciplines not only evaluate environmental quality but they also develop ways to restore damaged environments. Environmental science is an interdisciplinary academic field that integrates physical and biological sciences, (including but not limited to Ecology, Physics, Chemistry, Biology, Soil Science, Geology, Atmospheric Science and Geography) to the study of the environment, and the solution of environmental problems. Environmental science provides an integrated, quantitative, and interdisciplinary approach to the study of environmental systems.[1] Related areas of study include environmental studies and environmental engineering. Environmental studies incorporates more of the social sciences for understanding human relationships, perceptions and policies towards the environment. Environmental engineering focuses on design and technology for improving environmental quality. Environmental scientists work on subjects like the understanding of earth processes, evaluating alternative energy systems, pollution control and mitigation, natural resource management, and the effects of global climate change. Environmental issues almost always include an interaction of physical,  chemical, and biological processes. Environmental scientists bring a systems approach to the analysis of environmental problems. Key elements of an effective environmental scientist include the ability to relate space, and time relationships as well as quantitative analysis. Environmental science came alive as a substantive, active field of scientific investigation in the 1960s and 1970s driven by (a) the need for a multi-disciplinary approach to analyze complex environmental problems, (b) the arrival of substantive environmental laws requiring specific environmental protocols of investigation and (c) the growing public awareness of a need for action in addressing environmental problems. Events that spurred this development included the publication of Rachael Carson’s landmark environmental book Silent Spring[2] along with major environmental issues becoming very public, such as the 1969 Santa Barbara oil spill, and the Cuyahoga River of Cleveland, Ohio, â€Å"catching fire† (also in 1969), and helped increase the visibility of environmental issues and create this new field of study. * How does the relationship between science and technology affect   environmental problems and solutions in today’s society? It usually goes like this: Someone uses the power of SCIENCE to make a Really Cool Thingâ„ ¢ that causes unintended environmental problems (e.g. the car). If enough people care about the problems, then someone, again using the power of SCIENCE, makes something to fix or reduce the problem (e.g. the catalytic converter, hybrid car, etc.). If not enough people care about the problem, then they continue using the Really Cool Thingâ„ ¢ until the problem becomes such that it cannot be ignored (e.g. air pollution in California), whereupon people are compelled to make or enact something in an effort to fix or reduce the problem. Read more: How does the relationship between science and technology affect environmental problems and solutions in today’s society? | Answerbag http://www.answerbag.com/q_view/2679770#ixzz2HM50PYt6 * Why is the concept of environmental sustainability important, and why should it be studied? What are the historical patterns surrounding sustainable and unsustainable human interactions with the environment? * In general, how do human values affect sustainability given current challenges facing society? * After reviewing the research on the environment, how do environmental hazards affect human health? Provide at least two examples.

Breaking bad behaviour

Breaking-Bad Behavior Habits are things that people do good or bad repeatedly. People start their own habits, and they are very hard to break. Whether it is good or bad habits, it is something that the person has to choose to change. Breaking bad habits is one of the hardest thing to do. The reason behind the bad habits are we begin as enjoyable activities, which we want to repeat. This encourages us to do things again, and the activity becomes a habit.This habit can be any type of habit like cheating, smoking, and plagiarism. Now a days, you can find everywhere duplicate things all over the world. People steal the formula of the original product and made the same product by different name. This is one kind of cheating. This habit is not good. To stop all that thing we have to buy original and brand name thing which we know. This is the best way to stop this cheating, so this way we can make the company realize that they did wrong.To stop this thing company owner should not have to s how the formula of the product. This happen in college campus also. If some author wrote a book then the instructor of the other college add or remove some topic and published it as his own book. When we attend his/her class he/she told to prefer her own book. We have to look for other author's book and compare it with college edition so we can use the original book. Smoking is a bad habit. It causes a cancer. First the student started smoking as fun but after sometimes they are habituated with it.They cannot live without it. If you don't do smoke and if your friend does and when he offer a cigarette to you, you refuse to smoke, but he forced Misery 2 you to smoke then you defiantly do it and after a few days you will start smoking. So this thing commonly you can see in the schools and colleges. To get rid of these habit start eating chocolates, chewing gum etcetera. So you can divert your mind and after sometimes you will break your this habit. In the college instructor will give a project to the students.Student have to register their name to instructor which project they going to make. So during the class some decided what they have to make, but other cannot get the idea what they have to do. So during the talk they tried to know what other student is going to make. If they know what that other student is going to do then he meet to instructor and register his name with project name, which is actually that student's project. We are responsible for this that we don't know that person very well to whom we are talking and what he is thinking.It's he best way not to tell everything about work to other person, so we can keep our idea safe. Thus, to stop all these incidents of academic misconduct we have to look out for the original source and follow the laws in colleges and schools to keep students away from the bad habits. If you are habituated with bad habit and you want to overcome of it, first commit to stopping the behavior by creating a plan, and develop s elf-discipline, and self-awareness so that you can stay on track. Also choose the right approach to dealing with it and involves others in your efforts.

Free Essays on Description

Devoured â€Å"Finally, the tedious school day is over,† I sighed as I carelessly threw aside my bulging backpack filled up to its capacity. â€Å"But there is still homework to complete! When will this ever end? It is just like ‘The Never-Ending Story’ movie, except its ‘Never-Ending’ homework in this case.† Flipping through my Excalibur to April twenty – third, two thousand three, I indolently read aloud my homework assignments: â€Å"Math: problems PW-26 to PW-38; French I: spiral page 138 along with bookwork on page 188; Biology: chapter 38 review questions worksheet and chapter 29 vocabulary; English Honors I: rough draft on anything descriptive due Monday.† Suddenly, my mind flashed back to a daunting incident in Carmel Beach, where the gargantuan waves tower above the sky and plunge down, crashing onto the broken down sand and shiny sleek stones, as if their intent was to crush them into minute jagged bits. Shaking my head to jump out of that distressing memory, I decided to write about the well remembered memory. Although the original magenta hat was long gone, I still keep in mind that it was my one and only beloved hat. Then, with thoughts rushing to my head about the unpleasant incident, I reminisced back into the memory. While scurrying to the beach with my favorite magenta hat on my head, I dreamt about the lanky sandcastle that my parents and I would create, which would of course be embellished in an assortment of iridescent seashells. â€Å"Slow down! Avoid the waves, they might eat you up!† Dad jovially joked. Chortling, I sat down on the desired spot, where its future would be the landmark supporting the world’s elite sand skyscraper. We began to make my dream sand skyscraper, but when I stood back to admire our arduous work, it appeared corpulent and grotesque with the dry sand sliding down, back to its fellow grains and back to where it came from. Disapprovingly, I grimaced; I tried my best... Free Essays on Description Free Essays on Description My childhood wouldn’t have been the same if I didn’t have my Roller blade Barbie. I kept her on my white nightstand next to my bed, so that I could grab her on my way to eat breakfast. No matter where I went I always took my doll because she is small enough that I could stick her in my little pink handbag. Roller blade Barbie’s sense of fashion style, lighted roller blades, and her bright make up were three characteristics that amazed me everyday as I played with her for hours. Roller blade Barbie has long wild black hair with bangs in the front that looks like a big wave coming from her scalp. Hidden behind her hair are pair of yellow earrings that are circular in shape. Barbie also wears a big shiny ring on her right plastic hand. For her wardrobe she wears a turquoise tube top with green distorted spots scattered all over it. It also has a yellow ribbon coming out of the middle of the top that can be made into a bow. To match the top she wears turquoise shorts with a neon yellow ruffle around the top of the shorts. She wouldn’t be Roller blade Barbie if she didn’t have roller blades. Her roller blades have orange wheels and neon yellow on the boot part. On the side of the boot written in black tiny letters is Roller blades. The skates spark like there are fireworks shooting out from behind her while I push her roughly against any flat surface. Any girl could get good make up ideas from Barbie. She wears green eye shadow that matches the gr een in her tube top. The eye shadow also brings out her sparkling brown eyes. Barbie put on hot pink lipstick that makes her lips stand out. What makes Barbie’s features stick out is her golden tan that makes me want to head to the beach. Barbie made so many good memories of my childhood. Her fashionable clothes made me want to dress like her. Her makeup made... Free Essays on Description Devoured â€Å"Finally, the tedious school day is over,† I sighed as I carelessly threw aside my bulging backpack filled up to its capacity. â€Å"But there is still homework to complete! When will this ever end? It is just like ‘The Never-Ending Story’ movie, except its ‘Never-Ending’ homework in this case.† Flipping through my Excalibur to April twenty – third, two thousand three, I indolently read aloud my homework assignments: â€Å"Math: problems PW-26 to PW-38; French I: spiral page 138 along with bookwork on page 188; Biology: chapter 38 review questions worksheet and chapter 29 vocabulary; English Honors I: rough draft on anything descriptive due Monday.† Suddenly, my mind flashed back to a daunting incident in Carmel Beach, where the gargantuan waves tower above the sky and plunge down, crashing onto the broken down sand and shiny sleek stones, as if their intent was to crush them into minute jagged bits. Shaking my head to jump out of that distressing memory, I decided to write about the well remembered memory. Although the original magenta hat was long gone, I still keep in mind that it was my one and only beloved hat. Then, with thoughts rushing to my head about the unpleasant incident, I reminisced back into the memory. While scurrying to the beach with my favorite magenta hat on my head, I dreamt about the lanky sandcastle that my parents and I would create, which would of course be embellished in an assortment of iridescent seashells. â€Å"Slow down! Avoid the waves, they might eat you up!† Dad jovially joked. Chortling, I sat down on the desired spot, where its future would be the landmark supporting the world’s elite sand skyscraper. We began to make my dream sand skyscraper, but when I stood back to admire our arduous work, it appeared corpulent and grotesque with the dry sand sliding down, back to its fellow grains and back to where it came from. Disapprovingly, I grimaced; I tried my best...

Innovation at Google Example

Innovation at Google Example Innovation at Google – Coursework Example Case Study Questions Case Study Questions Case Study 3 Innovation at Google Advertisers are the primary source of revenue for Google. Google generates 99% of its revenue from its advertisers and through enterprise products such as Google Mini and Google Appliance. Google generates proceeds from its advertisers by charging them on a â€Å"pay-per-click† basis. Ads are displayed within the search engine and other Google services such as Gmail. Every time these ads are clicked, Google charges the advertisers. Google also has built a network wherein the ads are displayed on the websites of the network members and Google shares the revenue with the members. It is important to note here that the advertisements don’t dilute the search results. Google has ensured to keep its search engine clean and promises to not to influence search based on payments.There are various risk factors that Google itself has identified as a threat to future revenue generation. Index spammers have b een consistently trying to find loop holes in Google’s search algorithm which would compromise the integrity of search results which would then affect the traffic to the websites which, in turn, affects revenue generation. New ad blocking technologies can affect Google’s results in the future. Print, TV, audios and video ads comprise the future levels of revenue generation for Google. Google has introduced classified style ads for the various media listed above. The new streams of revenue generation counter the risks posed for the current revenue generation model adopted by Google. Most risks are focused on blocking the ads and these new streams give Google more control. Ad blocking would be very difficult in these streams. Print and television ads are aimed at placing ads in print media and television commercials while video ads generate revenue when one watches a video Google service such as Youtube.Case Study 3.2: New Architecture or New Hype2. The reliance on a sin gle provider will be greatly reduced by the introduction of SOA. The basic concept behind SOA is to automate the entire business process that is right now run across different IT systems (Dave, 2008). As of now, each company sets up its own IT function which is completely different with other companies. This is because of different technological needs of different countries. Introduction of SOA will be able to infuse flexibility into the whole process by automating many business processes and giving them an opportunity to tie them together. This would make the work on projects that span across different systems and companies a lot easier and also affordable. The functionality will also enable new applications to automatically communicate with each other irrespective of which business aspect or system they deal with. This would lead to a more effective use of resources and time.ReferencesDave, C. (2008). E-business and e-commerce management. NJ: E-Business and E-Commerce Management.

Brief Overview of the Anti-Lynching Crusade Movement

Brief Overview of the Anti-Lynching Crusade Movement The Anti-lynching movement was one of many civil rights movements established in the United States. The purpose of the movement was to end lynching of African-American men and women. The movement was comprised mainly of African-American men and women who worked in a variety of ways to end the practice. Origins of Lynching Following the passing of the 13th, 14th and 15th Amendments, African-Americans were considered full citizens of the United States. As they sought to build businesses and homes that would help establish communities, white supremacist organizations sought to repress African-American communities. With the establishment of Jim Crow laws prohibiting African-Americans from being able to participate in all aspects of American life, white supremacists had destroyed their enfranchisement. And to destroy any means of success and oppress a community, lynching was used to create fear. Establishment Although there is no clear founding date of the anti-lynching movement, it peaked around the 1890s. The earliest and most reliable record of lynching were found in 1882 with 3,446 victims being African-American men and women. Almost concurrently, African-American newspapers began  publishing news articles and editorials to show their outrage at these acts. For instance, Ida B. Wells-Barnett expressed her outrage in the pages of Free Speech a paper she published out of Memphis. When her offices where burned in retaliation for her investigative journalism, Wells-Barnett continued to work from New York City, publishing A Red Record. James Weldon Johnson wrote about lynching in the New York Age. Later as a leader in the NAACP, he organized silent protests against the actionshopeing to bring national attention. Walter White, also a leader in the NAACP, used his light complextion to gather research in the South about lynching. The publication of this news article bought national attention to the issue and as a result, several organizations were established to fight against lynching. Organizations The anti-lynching movement was spearheaded by organizations such as the National Association of Colored Women (NACW), the National Association of Colored People (NAACP), the Council for Interracial Cooperation (CIC) as well as the Association of Southern Women for the Prevention of Lynching (ASWPL). By using education, legal action, as well as news publications, these organizations worked to end lynching. Ida B. Wells-Barnett worked with both the NACW and NAACP to establish anti-lynching legislation. Women such as Angelina Weld Grimke and Georgia Douglass Johnson, both writers, used poetry and other literary forms to expose the horrors of lynching. White women joined in the fight against lynching in the 1920s and 1930s. Women such as Jessie Daniel Ames and others worked through the CIC and ASWPL to end the practice of lynching. The writer, Lillian Smith wrote a novel entitled Strange Fruit in 1944. Smith followed up with a collection of essays entitled Killer of Dreams in which she bought the arguments established by the ASWPL to the national forefront. Dyer Anti-Lynching Bill African-American women, working through the National Association of Colored Women (NACW) and the National Association for the Advancement of Colored People (NAACP), were among the first to protest lynching. During the 1920s, the Dyer Anti-Lynching Bill became the first anti-lynching bill to be voted on by the Senate. Although the Dyer Anti-Lynching Bill ultimately did not become a law, its supporters did not feel they had failed. The attention made citizens of the United States condemn lynching. In addition, money raised to enact this bill was given to the NAACP by Mary Talbert. The NAACP used this money to sponosor its federal antilynching bill that was proposed in the 1930s.

Market Research Assignment Example | Topics and Well Written Essays - 1000 words

Market Research - Assignment Example n relation among the government of Brazil and other nations and international organizations supports the possibility of having exports and imports hence international trade. There has been a recorded growth of domestic economy as a result of trade enhancement by the government. Relative political stability has been experienced in the region for the past few years. This gives hope for a more stable economy now and in the future. The fact that passengers vehicle are imported in larger numbers compared to other parts, it would be an advantage exporting motor vehicle parts and complete motor vehicles. The other advantage includes partnership in importation which is favorable for the trade on cars with them. An overview of the economic situation was provided Global EDGE business review (2012) and there are regulations and codes of trade which must be followed while trading in Brazil. There is also a global review on operational modes in the country. The codes include civil agreements as related to the judicial system. The module on the other hand provides information about business opportunities in the country. These factors have effects on the cost of carrying out business in the country. This relates to taxes and levies including Amazon rainforest information. Has developing countries and still developing hence faces challenges. It has natural resources which are typically underutilized. It records as one of the first test growing economies in the world. Other emerging technologies have been embraced by the nation where information technology is the order of the day. There has been offshore drilling which supplement oil supply in the nation. The government runs half of this as half is done by the private sector. A poor infrastructure is one of the challenges faced by the country. Corruption is also eating up the economy as lack of technology in some sectors take center stage. Preference of local companies discourages investments. Taxations levied on imports kills

The Crucible Essay Example | Topics and Well Written Essays - 1000 words - 1

The Crucible - Essay Example Mostly, the little lies are used to spice up the story or achieve a certain effect among the audience. There are various reasons for which people do lie. In many cases the lies are propagated to save certain situations or protect certain interests the individual lying may have. In some instances, people have lied even under oath. This paper seeks to delve into the reasons as to why people lie, even under an oath In the 1953 play by Arthur Miller, The Crucible, he depicts the Salem Witch Trials. The trials are carried out in such a way that the villagers’ testimonies determine the fate of the accused. Several innocent people meet their deaths courtesy of the testimonies. On the other hand, some guilty characters escape death as the villagers’ testimonies save them. Clearly, an accused person’s life balances on what the mob has to say of him or her. For those who get saved yet are guilty, lies do it for them. The villagers simply have to lie on the truth about them for their lives to be saved. Some innocent characters are however not as lucky. The villagers’ false affirmation to their participation in witchcraft leads them to their death. The villagers actually lie big time depending on whom they want to save or crucify. The accused also resort to lying in order to save themselves. Extreme behaviors occur during this time when life or death is made by the differenc e between treachery and truthfulness. Apparently, fear appears to be the reason behind the lying. The characters Abigail William, Mary Warren and John Proctor are the most deceiving. Abigail goes to great lengths to deceive Salem’s townspeople for her selfish gains. Questioned about dancing in company of the other girls in the woods, she puts the blame on Tituba. She quips, â€Å"She made me do it! She made Betty do it!† (187). Apparently, she is willing to sacrifice Tituba’s life so that she can escape punishment. On the other hand, while Tituba

Overview and Objectives of the Network Technology Term Paper

Overview and Objectives of the Network Technology - Term Paper Example The researcher of this term paper presents a study of networks, that is a key part of the training that professionals using IT infrastructure need. This paper relates to the proposed adoption of a new low cost internet based network to help my organization save on network administration costs. There are many internet applications available to organizations that can help build reliable networks. However, there is need for careful analysis of the benefits and the costs of adopting such systems. The major IT applications at the researcher's organization include logging in of patient details, keeping track of the treatment process and recording of prescriptions. In addition, the organization generates and stores data relating to availability of drugs and vendor information. IT also provides support for the billing and accounts department, and is the means through which the other management functions take place. For instance, the management communicates to all members of staff via email g enerated and distributed through the existing network. All these services run from a variety of platforms, some of which are quite expensive to maintain. The proposed low cost network, that is described in this essay and has a very simple design, that may help to reduce the costs the organization incurs in software development and maintenance. Laudon and Laudon point out that â€Å"many business applications are now delivered online as an internet service, rather than as boxed software or custom systems†.

Professional Resource Portfolio Essay Example | Topics and Well Written Essays - 1250 words

Professional Resource Portfolio - Essay Example Through the development of professional portfolios, prospective and practicing teaching professionals can document their development and reflections as educators and can showcase their knowledge, skills, and accomplishments. There are various challenges in meeting the educational needs of students for their professional growth according to the managerial processes. In first phase a brief overview of educational perspectives on students and how they can define their management role in future (Bloom, L., 2005, 1-9). In second phase there is future educational opportunities for professional growth. The subject of professional Resource portfolio for students, the proper planning is requires continuing their managerial role in future. There is a need of some proper strategies objectives, where all are considered equal, critics are reluctant to support special programming for students because of the fear and suspicion that intellectualism may lead to elitism (Dieker, L. A.2001, 22-36). On the other hand, there is the American ideal, most notably reflected in Brown, and the IDEA, of helping all to succeed and reach their full potential. As noted in this Article, this ambivalence is far from resolved. But there are some vital aspects have been highlighted for their professional growth (Dietz, M. E.2004). The coaching profession has g... For professional portfolio development and growth, students need to be trained in the following grounds: There may be as many as maximum professional coaches worldwide (Dollase, R. H.2003, 85-98). One consulting firm estimated that 59% of organizations now offer coaching or developmental counseling to their managers and executives. Equal Educational Opportunities: A Brief, But Necessary, Excursus Equal opportunities can build strong features of students for their future management roles. Board of Education and its progeny should emphasis on the quality education of students for making their strong portfolio. Indeed, there is the cornerstone of all subsequent legal developments ensuring the rights of disenfranchised groups (Giuliano, F. J. (2005, 42-45). Consequently, reviewing the development of special education is relevant because, like students with disabilities, students have individualized needs and should be entitled to some protection. This section of the article reviews the case law involving all students. This section discusses cases focused on admissions and placement, transportation, federal claims, and race. Admissions and Placement Absent an express statutory or regulatory mandate, when a school board employs a rational method of selection, such as a lottery, that gives all qualified children an equal opportunity to enter a program with a limited number of openings or a program restricted to students of a certain age, courts have generally adopted an all or nothing approach to the extent that a student is either admitted or excluded from gifted education. Leadership Roles New work structures impose new directions for leadership in professional candidates. Leaders must know how to create new organizational designs to match their goals. They need

Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Analysis Paper - Essay Example These transitions are highly stressful and college years have been known to be the most stressful times in life. This stress is caused by academic, personal and social challenges. Students are expected to perform demanding tasks while adjusting to their new environment under minimal supervision. This stress has a negative impact on them which results to smoking, alcohol abuse and eating disorders. Research has shown that stress experienced in this period decreases mental health which leads to depression and low self esteem. Stress has become a major concern for the millennial student population and there is need to analyze this topic in relation to stress tolerance. It is important to note that people react differently to similar stressors. This paper agrees with this article and shall go into detail to explain why. College years are regarded as being the most stressful time in one’s life. The millennial age bracket has distinct features that entail the way they handle stresso rs. The sole purpose of the research discussed in the text was to make out lifestyle habits and coping approaches that are related to varying levels of stress tolerance among the millennial students in their college years. The methodology applied in this research was a random questionnaire that was conducted in a randomly selected college. The questionnaire included coping strategies, symptoms and checklists for stressors. The subjects were grouped into high stress tolerance and low stress tolerance and the STRs (Stress Tolerance Ratios) determined (Hellen et al. 362). From the results obtained, ten coping factors were connected to high stress tolerance, nine were put one in a situation of low stress tolerance while one was a protective factor. According to the findings of the study, it is clear that the lifestyle habits and coping mechanisms presently being used are ineffective. These strategies also put millennial students in a position of low stress tolerance. This article seeks to address the problem of stress experienced by millennial college students during the transition period. The study also identifies the strategies that are linked to low or high stress tolerance. This population is characterized by unique features thereby their stressors are also distinctive (Hellen et al. 365); thus the need for the application of non conventional coping methods. If some coping strategies are efficient, it is possible for students to develop their stress tolerance, not taking action when the stress is out of hand. This article mainly targets the college administration, teachers and general staff. It is an informative article that has information on the causes and symptoms of stress in the learning environment. It can be used as framework for formulating stress coping strategies. The article is also valuable to parents since it helps them to understand behavior of the millennial students and give them the necessary support throughout this period. The subjects themse lves are educated on how to cope with stress and develop high stress tolerance to the highly stressful college period. This is as clearly indicated in the essay. ‘Stress Tolerance: New Challenges for Millennial College Students’ is an effective essay because it is has been written is a clear language, has used supportive evidence to build on its argument and used transition statements to enhance flow. The writer has used simple and clear statements that are easy to read and understand. The essay has clearly

The Capital Structure Decision and the Cost of Capital Essay

The Capital Structure Decision and the Cost of Capital - Essay Example The products include dolls and accessories, vehicles, games, puzzles, as well as play sets. The company’s popular toy brands include the Barbie dolls, Polly Pocket, Little Mommy, Monster High, BabyGear, WWW Wrestling figures, Fisher-Price, CARS, Toy Story, Max Steel, and Batman. The company sells it toy products in physical stores as well as online stores. Based on the module discussions discussed, the nature of the Mattel (http://finance.yahoo.com/q/bs?s=MAT+Balance+Sheet&annual) company’s toy business operations and its toy clients, it is highly recommended that the capital structure (total liabilities or debt and equity proportions) must be adjusted to the medium debt ratio (1.0) type of business structure. The medium debt type of business organization can be equated to a financial position where there is an equal amount of total debt and total l equity. For, increasing the debt to an amount which is higher than the total equity would entail an increase in interest p ayments to the creditors. Creditors lend money in exchange for interest payments. In terms of amount, the current Mattel debt and equity amounts are high debt for both debt and equity amounts do not reach $3,000,000,000. Thus the medium debt ratio (1.0) amount can be reached my making either the debt equate the equity amount or the equity amount to equate the debt amount. Mattel Company has the best debt to equity ratio at 1.0. In terms of cost of capital, Mattel has the lowest of the three companies. On the other hand, an increase in the stockholders’ equity amount would generate more cash on hand needed for the company’s continuance of its current operations. However, the stockholders may not have enough funds to increase their investments in the company. In terms of risks, borrowing funds will increase the amount of the unpaid liability. Likewise, borrowing funds will generate the risk that creditors may not be able to grant the required loan amount. In terms of ris ks, the company will not be able to generate enough revenues to pay for the loan amount. One advantage of the generation of funds through debts is to avoid increasing the balance sheet’s stockholders’ equity figure. An increase in stockholders’ equity would produce lesser dividend distribution per share of stock. An advantage of the increasing debt amount is the avoidance of decreasing the company’s dividend per share contribution. The company’s 2010 beta is $0.99 each. Clorox The Clorox Company (http://finance.yahoo.com/q/ks?s=CLX+Key+Statistics) is engaged in the manufacture and sale of consumer products. The products are sold in the United States and around the world. The company’s products are segregated into four major divisions. The divisions are cleaning, household, lifestyle, and international. The company’s popular brands include Clorox cleaning products, liquid – Plumr, S.O.S., STP, and Armor All. Internationally, the company focuses on the home care products, cat litter products, plastic bags, containers, wraps, and charcoal products. The company’s beta is 0.35. In terms of amount, the current Clorox debt amount is less than $5,500,000,000 and the company’s equity amount is less than $100,000,000. Thus medium debt ratio (1.0) amount can be achieved by either increasing the current equity amount to equal the debt amount or reducing the debt amount to equal the current equit

Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Analysis Paper - Essay Example These transitions are highly stressful and college years have been known to be the most stressful times in life. This stress is caused by academic, personal and social challenges. Students are expected to perform demanding tasks while adjusting to their new environment under minimal supervision. This stress has a negative impact on them which results to smoking, alcohol abuse and eating disorders. Research has shown that stress experienced in this period decreases mental health which leads to depression and low self esteem. Stress has become a major concern for the millennial student population and there is need to analyze this topic in relation to stress tolerance. It is important to note that people react differently to similar stressors. This paper agrees with this article and shall go into detail to explain why. College years are regarded as being the most stressful time in one’s life. The millennial age bracket has distinct features that entail the way they handle stresso rs. The sole purpose of the research discussed in the text was to make out lifestyle habits and coping approaches that are related to varying levels of stress tolerance among the millennial students in their college years. The methodology applied in this research was a random questionnaire that was conducted in a randomly selected college. The questionnaire included coping strategies, symptoms and checklists for stressors. The subjects were grouped into high stress tolerance and low stress tolerance and the STRs (Stress Tolerance Ratios) determined (Hellen et al. 362). From the results obtained, ten coping factors were connected to high stress tolerance, nine were put one in a situation of low stress tolerance while one was a protective factor. According to the findings of the study, it is clear that the lifestyle habits and coping mechanisms presently being used are ineffective. These strategies also put millennial students in a position of low stress tolerance. This article seeks to address the problem of stress experienced by millennial college students during the transition period. The study also identifies the strategies that are linked to low or high stress tolerance. This population is characterized by unique features thereby their stressors are also distinctive (Hellen et al. 365); thus the need for the application of non conventional coping methods. If some coping strategies are efficient, it is possible for students to develop their stress tolerance, not taking action when the stress is out of hand. This article mainly targets the college administration, teachers and general staff. It is an informative article that has information on the causes and symptoms of stress in the learning environment. It can be used as framework for formulating stress coping strategies. The article is also valuable to parents since it helps them to understand behavior of the millennial students and give them the necessary support throughout this period. The subjects themse lves are educated on how to cope with stress and develop high stress tolerance to the highly stressful college period. This is as clearly indicated in the essay. ‘Stress Tolerance: New Challenges for Millennial College Students’ is an effective essay because it is has been written is a clear language, has used supportive evidence to build on its argument and used transition statements to enhance flow. The writer has used simple and clear statements that are easy to read and understand. The essay has clearly

Analysis of Organizational Success, Failures and Consequences, Term Paper

Analysis of Organizational Success, Failures and Consequences, Communication Policies, and STS Practices of Alcan Organization - Term Paper Example General systems in an organization involve several systems, which work together. The socio-technical system involves a proper blending of the social and technical systems in an organization (Girard, 2005). This is a combination of technology and people. Alcan Company consists of four groups of prime systems, which are responsible for managing the different types of units within each particular group (Girard, 2005). The first system is the Alumina and Bauxite business group. This group has the responsibility of getting bauxite through purchase or extraction, then having it refined into grades that are smart. The grade that is smart is then used to produce primary aluminum. This group consists of refineries that supply smelter-grade alumina to the primary metal group of the company and a global networking of bauxite mines. Alcan Company operates about eight bauxite mine and the seven smelter-grade refineries of alumina, seven alumina plants all over the world (Girard, 2005). The second general organizational system is the Primary Metals group. This group consists of the Alcan aluminum and facilities smelting, and installations of power generation for the company. This unit manages to employ about 20,000 individuals in the whole world. The unit produces various forms of aluminum. These are used in many markets like the foil; transportation; automotive beverage; construction; building; machinery sector; and consumer goods. The processing of Alcan’s aluminum is done in the twenty-four smelters of aluminum that are operated or owned partially by the company (Girard, 2005). The third general organization system is the unit of the engineered product. The headquarters of this group is in Paris. The system produces fabricated and composite aluminum products that are used for different purposes (Girard, 2005). This unit employs about 12000 workers at 37 Alcan network offices, 50 service centers, and 48 production facilities in the whole world. Aluminum used in prod ucing products that are engineered is bought from the primary metal business unit and suppliers who are third parties (Girard, 2005).  

Domestic Abuse Case Study

Domestic Abuse Case Study Abuse can be defined as to treat wrongfully or harmfully. There are different categories of abuse that have been recognized and within our case study there appears to be two distinct forms of abuse, domestic abuse and child abuse. These can be sub divided into terms of physical abuse, emotional /psychological abuse, and non-organic failure to thrive. Physical abuse is the intentional inflicting of physical injury or harm or deliberately not preventing harm occurring. The minimum physical signs seen in our study to both Mrs Black and James are bruising with suspect excuses for their appearance. Emotional abuse is the continual failure to meet basic emotional needs. Emotional development is stunted and well- being impaired. The emotional signs in our case study can be seen in James by his actions of being withdrawn and non-communicative. The behavioural sign to abuse taking place to James is his aggressive behaviour. The short term effects of physical abuse to James are bruising and pain. In the long term recurring injuries can result in secondary illness and complications, permanent scarring and disfigurement. His emotional effects in the short term are a fear of adults or others, withdrawal, poor relationship with his peers. The long term emotional effects for James could be low self esteem, depression, inability to form relationships. Abuse can arise for many reasons and there are a number of theoretical perspectives which may be useful in clarifying why the abuse has taken place. The Feminist perspective believes that gender and family roles gives approval to a culture of abuse. Consider the historical and stereotypical ideas of the family, with men, women and children having definite roles. With the men having power and control in the perspective of abuse. In James case he lives in a reconstituted family with the father figure being dominant and a heavy drinker. From a psychological perspective, alcohol misuse can bring mental health problems which may increase aggression in the person and so James is more at risk from abuse by his step father. The family dysfunction theory suggests that the family is not functioning due to family dynamics. The dysfunctioning family attempts to find alternative ways of coping. The relationship between the mother and James, involves a dependency of James on his mother. With other problems in James mothers life, this leads to increasing stress and the inability of his mother to cope and manage the situation within the relationship. The attachment theory state that significant separations of a child from the carer in the early years can have an effect on their emotional development and can lead to psychological and social difficulties in later life. With the loss of both his father and his sisters` father with whom he was close, may have contributed to his deterioration of his behaviour If a client begins to make a disclosure of abuse it is important to ensure privacy and confidentiality. It is necessary to show that listening skills are employed and that I remain calm and receptive. I must listen without interruption and make it clear that I am taking their disclosure seriously. I must only ask questions of clarification if I am unclear as to what the vulnerable adult is saying. It is important that I acknowledge their courage in coming forward and tell them that they are not responsible for the abuse. I must let it be known to them what I will do to help them and where possible get their consent to inform my line manager. I must speak to my client in comfortable and quiet surroundings. I would ask my client to sit down where I shall use SOLER techniques to aid in communication. Using the SOLER theory I would use the five basic components used in communication. I would sit squarely on at the table turned towards one another. I would adopt an open posture. I would s it so that we have regular but varied eye contact and that my client could see my facial expressions and gestures to aid in communication. This would also let him know that I am involved in the situation. I would lean forward slightly to convey to him that I am interested and committed to actively listen to him. This adhered to our organizations policy on Confidentiality and the Data Protection Act of 1998 allowing my client to voice his concerns without worry and protected his privacy. I would inform him that they are not responsible for the abuse. I must let it be known to him what I will do to help him and where possible get his consent to inform my line manager. It is important that I make an immediate record of what the vulnerable adult has said, using only their own words. This should be recorded in the Incident Book, clearly, accurately and legibly, and then reported to the Line Manager who is responsible for any further action. As we do not supply a care service, we are not required to register with the Care Commission, but we ensure all our policies and procedures meet their standards. As all clients under these standards are legally allowed an individualized care plan, we instead have an activity plan. The policy and procedures on abuse of our organisation are underpinned by the National Care Standards which were set up under the Regulation of Care (Scotland) Act 2001. This Act came about to regulate the care and social work force and set out the principals of good care practice. The Care Commission was set up under this Act to register, regulate and inspect all care services listed in the Act. It also established The Scottish Social Services Council (SSSC). (ref1)The SSSC has aims and objectives to protect the service users, raise standards, strengthen and support workforce professionalism. An example of the code of practice on abuse, of the SSSC is `to protect the rights and promote the interests of the service users and carers. Strive to establish and maintain trust and confidence of service users and carers. Promote the independence of service users while protecting them as far as possible from danger or harm. Respect the rights of service users and ensure that their behaviour does not harm themselves or others.` The policy for protecting vulnerable people within our organisation is achieved through the careful selection, screening, training and supervision of staff and volunteers. Under The Protection of Vulnerable Groups (Scotland) Act 2007 a code of good practice for vulnerable adults within our organisation has been developed which expects staff or volunteers suspecting or have had abuse disclosed must immediately report the concerns to their line manager and write up an incident report. The line manager will discuss the concerns with the person reporting the abuse; she will clarify the concerns and obtain all known relevant information. This will then be forwarded to the ap propriate local Social Work Department stating that it concerns vulnerable adult protection. In the absence of a line manager the concerns should be reported directly to the local Social work department and then inform the line manager as soon as possible. The social work department after investigation may have to inform the police to investigate further.(ref2) the primary role of Registered Social Workers is the protection and promotion of the welfare of children, vulnerable adults and the promotion of the welfare of communities in accordance with the Scottish Social Services Councils Code of Practice for Social Service Workers. (ref3)The social work department will work with the police to carry out joint enquires if necessary and organise case reviews and protection conferences. The police will keep safe from harm the individual who has been subjected to abuse and may call for a medical examination. They will examine and collect evidence, interview suspects, identify offenders and arrange cases for prosecution. The GP or hospital Doctor maybe involved giving medical evidence of abuse and treating the individual. Under our code of good practice in preventing abuse it is important that I avoid unobserved situations of one -to-one contact with a vulnerable adult. I must never invite a vulnerable adult to my home; I must never offer to take a vulnerable adult alone in my own vehicle, if it is necessary to do things of a personal nature e.g. toileting, I must have the consent and knowledge of the carers and my line manager, before doing any of the above. I must not engage or allow any sexually provocative games involving or observed by vulnerable adults. I must never make or allow suggestive remarks or discrimatory comments to be made to a vulnerable adult. I must not engage in or tolerate bullying, or inappropriate physical behaviour. I must respect all vulnerable adults regardless of age, gender, ethnicity, disability or sexual identity. I must avoid favouritism and singling out troublemakers. I must never trivialise abuse and never let allegations of abuse go unreported, including any made aga inst myself. The policy and procedures of our organisation adhere to the Protection of Vulnerable Groups Act (Scotland) 2007 by ensuring as a way of vetting and barring every volunteer and employee has undergone a Disclosure which shows any convictions. If any convictions suggest that abuse of our clients is a possibility then they would not be allowed to volunteer or be employed. Sources of support for workers in the field of preventing abuse can be provided by statutory, voluntary, and private or independent organisations. Statutory services have a distinct concern laid down by legislation e.g. social services and NHS. The voluntary sector is run on a non profit making basis and have arisen through a recognised need and reflect society`s feelings. E.g. Advocacy, Mencap. Private organisations make a profit but I am not aware of any private local organisation that supports vulnerable adults suffering abuse. Support can consist of Casework, by working on a one to one basis, by counselling again one to one, and by group work bring people together with shared issues to resolve problems together. (Ref4) Cultural values play a part in defining what is considered abusive conduct .What we in the UK consider abuse may not be considered abuse in another culture. For example, domestic abuse has only recently become abhorrent in the UK. As up until the 1970s/80s, domestic abuse was considered a marital problem and to be accepted, but today we have little tolerance for domestic abuse. But, today, ethnic minority women still run the risk of long periods of abuse and find it difficult to report, families expect women to put up with it, as ethnic women are considered their husbands property. Honour killings` are not unknown amongst ethnic minorities using religious text as justification. (Ref5)Female circumcision is another culturally accepted form of abuse, still practised in 28 countries in Africa. It is seen to control female sexuality and sex outside marriage. This is done to girls age range from 4 to 12. It usually takes place in un- hygienic conditions with potentially fatal conse quences. Sometimes, workers may have trouble accepting the motives of people who are involved in abuse. There may be the need to ask why and how can they have abused? Where they just bad or mad? Perhaps the workers values and beliefs make working with an abuser distasteful. However, a professional approach to working with an abuser must be taken. For those who work with abusers there is a need to understand why people abuse. Abusive behaviour can sometimes be the result of mental health problems, empathy deficit, brain damage or being abused themselves. By becoming the abuser they believe they are taking control, some even believe that they are not doing anything wrong and cannot stop themselves. When working with individuals who have abused it is important to be aware that they may go on to abuse again and as well as trying to treat the underlying cause for abuse their is a need to protect the community from the abuser. So, the use of risk assessments are important to keep safe when working with an abuser. ( Ref7) It is important to be able to understand probable risks and take appropriate action to reduce them. Effective communication and personal skills are useful to understand and reduce potential conflicts. Reflection on my own values and how they may affect my practice and awareness and understanding of the abusers cultural values and background is required to ensure awareness and intervention is e mployed when required. References. SSSC. (2009). Codes of Practice. Available: http://www.arcuk.org.uk/silo/files/791.pdf. Last accessed 09/02/2010. Stephen Smellie. (2005). Role of the Social Worker: Protection of Title. Available: http://www.unison-scotland.org.uk/response/swrole2.html. Last accessed 09/02/2010 Elizabeth Bingham +. (2009). Protection including safeguarding and management of risk.. In: HNC in Social Care. Edinburgh: Heinemann. 229. Mary Barnish. (2004). Domestic Violence: A Literature Review. Available: http://www.domestic-violence-and-abuse.co.uk/information/Cultural-Differences-in-the-UK.php. Last accessed 13/02/2010. Frances A. Althaus . (1997). Female Circumcision: Rite of Passage or Violation of Rights? Available: http://www.guttmacher.org/pubs/journals/2313097.html. Last accessed 13/02/2010. Kathryn Patricelli. (2005). Why do people abuse?. Available: http://www.mentalhelp.net/poc/view_doc.php?type=docid=8482. Last accessed 13/02/2010. Elizabeth Bingham +. (2009). Issues involved in protection from abuse. In: HNC in Social Care. Edinburgh: Heinemann. 217.

A Critique of Endgame and Play Essay -- Plays

The mis-en-scene which is the arrangement of actors and scenery in a theatrical production is vital to the success of a play. Throughout this critique I will review two different plays and examine their use of costume, lighting, and set design to convey a message through a strong mis-en-scene. â€Å"Play† opens with three figures encased in large urns with only their faces visible. The urn as a prop is significant because it symbolizes the individuals’ being trapped by their own desires; doomed to repeat them. They can neither see nor hear one another. A spotlight, acting as a voiceless interrogator projected on the faces of the actors, swivels between them prompting each in turn to speak; when the light leaves, the faces fall silent. A man and two women (a husband, his wife and his mistress) are compelled by the light to recount the story of their love triangle. Through precise use of lighting, shadows, and props the audience is compelled to become fascinated with the story. As the bodies repeatedly recount their stories, various tones are used to describe/convey new details each time. â€Å"Play† begins with a humorous tone, but with each repetition the story becomes darker and wearier? However, the consistency of that single set makes for a po werful message and keeps the audience in tune and focused. The play â€Å"Endgame† opens by initiating the sole mise-en-scene of the play. It is early morning, and Clov has entered a barren room containing two trash cans (covered with an old sheet) and an armchair on casters (also covered with an old sheet). The light of the rising sun suffuses the room as this event takes place. Using a ladder, Clov begins his daily ritual of drawing back the curtains of two small windows (fir... ...ul boring being costumes, Hamm was dressed in red, this representing how he views himself about the universe and play. As a visual designer I gained the importance of what an individual set could do for a play, and how this is one of the main components. This play was the first time I had seen a play that can use one set, and it’s definitely a way to think about future projects and how having one consistent theme rather than integrating multiple ones can be powerful for a story, I also found it fascinating that the author of the play use a hobby of his and incorporated it into the play in a unique way. Works Cited A.C.T Theater. "Endgame And Play." Web. 22 May 2012. Class Reading. "Analysis of Endgame." Web. 22 May 2012. "Mise-en-Scene." What Is Mise-en-scene? Web. 22 May 2012. .

morality :: essays research papers fc

Philosophy Papers Same Day Delivery! Only $9.95/page + FREE Bibliography!!! Papers On More Philosophers & Philosophies Page 3 of 36 Previous Next Immanuel Kant's 'Critique Of Pure Reason' [ send me this paper ] A 5 page paper that provides an analysis of Kant's work and focuses on the ideal of pure reason as a central development. No additional sources cited. Filename: Kantreas.wps Immanuel Kant's Concept of Good Will Analyzed [ send me this paper ] A 5 page paper which examines German philosopher Immanuel Kant's good will principle as articulated in his 1785 work, The Fundamental Principles of the Metaphysics of Morals (also known as The Grounding For the Metaphysics of Morals. Specifically analyzed is why good will is considered to be good, according to Kant, and how it is expressed. Bibliography lists 2 sources. Filename: GdWillAn.wps Immanuel Kant's 'Critique Of Pure Reason' [ send me this paper ] A 5 page paper that provides an analysis of Kant's work and focuses on the ideal of pure reason as a central development. No additional sources cited. Filename: Kantreas.wps Immanuel Kant's Concept of Good Will Analyzed [ send me this paper ] A 5 page paper which examines German philosopher Immanuel Kant's good will principle as articulated in his 1785 work, The Fundamental Principles of the Metaphysics of Morals (also known as The Grounding For the Metaphysics of Morals. Specifically analyzed is why good will is considered to be good, according to Kant, and how it is expressed. Bibliography lists 2 sources. Filename: GdWillAn.wps Immanuel Kant’s A Priori Knowledge and Time [ send me this paper ] This 5 page report discusses Immanuel Kant’s meaning regarding the â€Å"two pure forms of sensible intuition† being â€Å"a priori knowledge† and â€Å"time† as discussed in his Critique of Pure Reason published in 1781. Kant (1724-1804) believed individual thought to be the framework by which the individual was able to determine the appropriate category into which one thought process or pattern would fit over another. One of his first statements in the Critique is that: â€Å"In the order of time, therefore, we have no knowledge antecedent to experience, and with experience all our knowledge begins.† This paper looks at what he means by such a ststaement and how it relates to the nature and relaity of space and time. Bibliography lists one source. Filename: BWkantcp.wps Kant and Hume: A comparison of views on Ethics : [ send me this paper ] The study of Ethics is an inquiry into the foundations of values. It is a concern with the eventual outcome of the action and experience of every day life.

Byronic Hero

Byronic Hero – Romantic Hero – Tragic Hero – Anti-Hero During the Romantic Era, a hybrid of the Romantic Hero evolved out of the writings of Lord Byron and the combination tragic hero/romantic hero/anti hero characterization of many of the protagonists in Gothic Novels. Frankenstein is considered one of the Gothic Novels that developed out the the Romantic Era. The â€Å"heroes† in Frankenstein could fit into the Byronic Hero category or be classified as Romantic, Tragic, or Anti Heroes.Lady Caroline Lamb, a former lover of Lord Byron’s called him â€Å"mad, bad, and dangerous to know. † This epitaph stuck as a way to describe a Byronic Hero in literature as well. See if Victor Frankenstein fits the description of the Byronic Hero or if he embodies more of the traits of the other heroes. What about Captain Walton and the Monster? Characteristics of The Byronic Hero: †¢ high level of intelligence and perception †¢ cunning and able to adapt †¢ sophisticated and educated †¢ self-critical and introspective mysterious, magnetic and charismatic †¢ struggling with integrity †¢ power of seduction and sexual attraction †¢ social and sexual dominance †¢ emotional conflicts, bipolar tendencies, or moodiness †¢ a distaste for social institutions and norms †¢ being an exile, an outcast, or an outlaw †¢ â€Å"dark† attributes not normally associated with a hero †¢ disrespect of rank and privilege †¢ a troubled past †¢ cynicism †¢ arrogance †¢ self-destructive behavior Characteristics of The Romantic Hero: Birth and class are unimportant: the individual transcends society †¢ The battle is internal: it is a psychological war won by the â€Å"courage to be me† †¢ Moral codes are eccentric–heroes make their own rules †¢ Passions are outside of individual control †¢ Self knowledge is valued more than physical strength o r endurance (physical courage is de-valued) †¢ The hero is moody, isolated, and introspective †¢ Loyalty is to a particular project and to a community of like-minded others Characteristics of The Tragic Hero: †¢ has strong extraordinary character of noble birth (aristocrat or royalty) †¢ possesses a flaw in character which is his or her weakness †¢ Great Weakness (obsession, lust, greed, desire) leads to ultimate downfall †¢ has a moment of Tragic Choice which spirals into the downfall of hero †¢ Downfall always includes death in a traditional tragedy †¢ Downfall also brings about far-reaching catastrophe: many deaths, downfall of family, kingdom or society †¢ Tragic Hero has potential to turn into an Anti-Hero Characteristics of The Anti-hero †¢ foil to the mission or life of the hero possesses a sharp mind or cunning nature †¢ often possesses superhuman strength or power †¢ may be profoundly evil †¢ may be misunderst ood and have potential for good †¢ may have been wronged and bent on revenge †¢ may elicit no sympathy from reader †¢ may elicit some sympathy from reader †¢ may possess strong ambition to succeed or desire for power †¢ lives on fringes of society †¢ may be considered ugly or unattractive or possesses/obtained some physical scar, deformity or imperfection that may have lead to their evil behavior

Oedipus Rex Life and Justice Essay

Everyone has a moment toward the end of their life where they can finally reflect back on their life as a whole, but that moment is not the most important. Throughout everyone’s life, we are all constantly searching for one common thing; Justice. In terms of justice, I’m referring to the search of finding out who you really are and what is your purpose. Oedipus Rex had a turn in his life which forced him to search for justice and find out who he really was. Oedipus Rex was a simple, yet noble man who had became a king. It wasn’t until years later that he would begin his search for justice that would ultimately change his life. Throughout the story, Oedipus searches for a murderer of a past king, but as the story unfolds, he starts to question himself. He begins to wonder who he really is due to lack of information about his very own life. Oedipus’s search for justice brings him an understanding of completeness and shame. Justice in Oedipus’s eyes means that he can understand where he came from and realize the truth. All of Oedipus’s life has been one big cover-up of his true identity. Oedipus’s life was cursed, starting out when he was just a little boy. As a man, Oedipus gains more knowledge and power and is able to uncover the deep and dark truth. In Oedipus’s search for justice, he learns who his true parents are, where he was born and what happened to him from being a boy to becoming a king. I could actually say that Oedipus’s search was successful, although it was horrific. During Oedipus’s life, he tried to live a life dedicated to his family and his people. He stood by his fellow Thebans and tried to always listen and do what’s in the best interest for them. However, living a life trying to do what’s right is never easy when you are destined to commit heinous crimes. Oedipus finds out during his search that he is the killer in which he is in search of. After learning of this news, Oedipus finally starts to see the big picture and learn about his identity as a whole. Oedipus learns that he was also the son of the king who he murdered, but couldn’t realize it due to being sent away as a little boy and left for dead. The news gets worse when he digs deeper and sees that he has in result married his mother and fathered children with her. Oedipus learns of these new discoveries and can realize the truth which he has been sheltered from his whole life. Sometimes the truth can be too much to bear, and justice comes with a price. Oedipus felt ashamed and horrible about just now finding out his true identity and how his actions now are unmoral. Oedipus blinded himself and believed that his actions and crimes couldn’t have been justified any other way. His actions were a symbol of how he has been blind all his life, yet he had eyes; but now he is literally blind and can see the truth clearer than ever. Life is a search for Justice has been perfectly shown in Oedipus Rex. Oedipus was just an example of how many people can go their entire life without ever knowing the truth about their identity and living a big lie. Oedipus needed the help of many Thebans to accomplish his goal. I believe that everyone in life needs that connection between other people to figure out their past. No one can learn about themselves without the knowledge of older people who have been around to see you develop. In reference to Oedipus, he pulled together with a group of people and conducted his search for justice. Even though his search brought him tragic news and a complete change to his life, he now knows the truth about himself and his past.

Dr. Pepper Snapple Group Inc.

Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Inhoud Introduction. 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex, but all started when Jean Jacob Schweppe invented the world’s very first carbonated mineral water in 1783.A young pharmacist, Charles Alderton from Waco, Texas made Dr Pepper in 1885. It was only sold in the pharmacy where Alderton worked. In 1970 in the New York -region health food store owners invented a new apple soda, Snapple. The Unadulterated Food Corporation owned Snapple and later it becomes Snapple Beverage Corp. Within the years companies were growing and ownerships have been changed and Dr Pepper Snapple Grou p Inc. has formed from different beverage companies. Today Dr Pepper Snapple Group Inc. is one of the most known and largest non-alcoholic beverage producers in the U.S. Dr Pepper Snapple Group Inc. is in both the flavoured carbonated and the non-carbonated soft drink businesses. The most known brands are Dr Pepper, 7UP, A&W and Canada Dry. In 2007 Dr Pepper Snapple had an 18, 8 % share of the U. S. carbonated soft drink market segment. Dr Pepper Snapple was the only big non-alcoholic beverage company without its own energy drink in 2008. Basically Dr Pepper Snapple Group Inc. was struggling with a problem whether it should produce its own energy beverage or not.The main issue was would the launch of a new energy beverage be profitable and a wise investment for the future? Moreover, how can the new energy drink compete with other huge brands? There are several difficulties and elements to evaluate before entering the energy beverage market, such as the market itself, competitors, co nsumer behaviour and marketing. Analysis The Market The energy beverage market is one of the fastest growing and most innovative segments of the current beverage market. Red Bull, Monster Energy, Rockstar and hundreds of similar positioned brands had estimated sales of 6. billion dollars in 2006. From 2001 till 2006 the annual growth rate of the energy beverage market was 42. 5%. However, analysts are now projecting an average annual growth rate of 10. 5% from 2007 till 2010. This, we conclude, is due to market maturity, increased price and increased competition. In addition, one should also note that consumers in this market only choose up to 1. 4 different brands, which tells us the market is very loyal to existing brands. If a brand can build and maintain a sufficient customer base, they will benefit from loyal recurring buyers.The difficult part however is getting these loyal customers. Due to the above mentioned conditions, we find it a viable statement to describe the energy b everage market as profitable but tough. The market can be segmented through three main attributes; demographic, geographic and psychographic. As for demographic, the most profitable customers are male between the age of 12 and 34. However, we can’t say anything towards the income level, race and ethnicity of the consumers due to lack of information. We further believe that energy beverages are mostly onsumed in urban and suburban areas. If we in turn look at regions, we can state that the main consumption of energy beverages takes place along the west and east coast of the US. Psychographic segmentation shows us that the main parts of the market, the greatest consumers of energy beverages, are gamers, students and athletes. These groups of people look for an energy boost, to improve mental alertness, as refreshment and for the taste. Competitors The main competitor in the energy beverage market is Red Bull.The brand was introduced in 1997 and was the pioneer of its time. Red Bull has a high brand awareness due to its massive advertising efforts. For example: Red Bull Stratos  was a  space diving  project involving  Austrian  skydiver  Felix Baumgartner. Baumgartner broke the  sound barrier  on his descent,  thus becoming the first human to do so without any form of engine power. Eight million people viewed the Red Bull Stratos project live and hundreds of millions of people heard about it via every kind of media creating a massive publicity flow towards Red Bull.Currently Red Bull is the market leader, however, due to high prices and the increased competition Red Bull is losing market share and sales. Hansen Natural Corporation (HNC) is another strong competitor. They produce and manufacture a wide variety of non-alcoholic beverages in the U. S. However they are known for their energy drink: Monster, which we see as one of the most promising new energy drink brands. Recently HNC have benefited from distribution agreements. For example: Anheuser-Busch wholesalers distributed the brand to retailers in different territories in the US in 2007.They also distribute to on-premise retailers. This includes bars, nightclubs and restaurants in territories selected by Hansen Natural Cooperation. Furthermore, Monster Energy focuses on a specific age group. They focus on gamers, Extreme Sports enthusiasts and the hip-hip crowd. This enables them a huge market, mostly with the gaming community. The last prominent competitor is Rockstar Inc. Rockstar was introduced in 2001 and is distributed by the Coca-Cola Company. Rockstar, alike Monster, focuses its efforts on the gaming and extreme sports community.As of 2008 Rockstar holds a 14% market share in the US and thus, it must be considered to be a competitor. Customer behaviour The heavy user of energy beverages can be described as male between the ages of 12 and 34. According to statistics, the average American would consume about 4. 32 litre of energy drink a month. The beverag es are primarily consumed in the late afternoon and early in the morning. Most frequently, consumption takes place at home, in the car and at work/school. We can also state that convenience stores and supermarkets are the most dominant off-premises retail channel for energy beverages.The major reasons for the use of energy beverages are the need of an energy boost, for improving mental alertness, as refreshment and for taste. As previously stated, customers are loyal towards their brand though we still believe people will be willing to try a new product if it seems interesting and appealing enough. If the potential buyer is then satisfied with the product, through for example interesting brand, product fits their needs, is user-friendly and easy to access, loyal customers can be attained. Marketing Mix – The 4Ps ProductThe product is an energy drink which tastes good and gives a boost and refreshment to its users. The main ingredients which give the boost and taste are caffei ne, guarana and taurine. Probably stevia could be used as a sweetener; because it differs from competitors sweeteners. The product should be suitable for men who are 12-34 years old. The package should be convenient, for example a bottle with a screw cap since no other brand has such packaging. Also the size of the package is very important, since the 8. 3-ounze is the most popular but 16-ounze size represents 50 % sales in convenience stores.Place Dr Pepper Snapple Group Inc. bottling and distribution system supplies both off-premise and on- premise retailers, but off-premise retailers are more potential and efficient to the new energy beverage. Off-premise retailers contain massive part of the whole energy beverage sales. Price 2, 00$ per single-serve package is the normal retail price in the energy beverage industry regardless of package size. Promotion In order to launch the new energy beverage, introductory media advertising and promotion expenditures are essential.Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does, but by using efficient channels the new energy drink can still reach potential customers. Recommendation Target Market When Dr Pepper Snapple Group Inc. decides to introduce a new energy beverage on the market we recommend them to focus on male consumers between the age of 12 and 34. These consumers are, according to the statistics, the most profitable. They consume about 4. 32 litres of energy drink a month.The main consumers in this target market would be gamers, students and athletes. Furthermore, we recommend that Dr Pepper Snapple Group Inc. should focus on consumers that consume their energy beverage at home. We believe it is now very difficult to get a stronghold in on-premises as they are very loyal towards Red Bull and Monster energy drinks and therefore advise to focus on off-premises for selling the energy beverage. Product Line and Po sitioning When it comes down to the product line of Dr Pepper Snapple Group Inc. nergy beverages, we recommend they should firstly offer one flavour of energy beverage. This flavour can come both in a regular and sugar-free version. Furthermore, we recommend they should introduce a single-serve aluminium bottle shape with a resealable screw cap. By introducing this bottle we believe Dr Pepper Snapple Group Inc. can diversify from its competitors as they all have aluminium cans that upon opening can’t be closed. Furthermore, these bottles should be offered as a single serve to the consumers and with a 8-ounce content.We recommend that the brand should firstly get a stronghold onto the energy beverage market before offering multipacks and maybe even bigger sized bottles to its consumers. This also includes for introducing different kinds of energy beverages. These can be introduced onto the market when they have a build a strong and loyal brand. The current brands offer its con sumers â€Å"Energy† and â€Å"Mental Alertness† as benefits for drinking their energy beverages. As a competitive advantage Dr Pepper Snapple Group Inc. could offer an increased amount of caffeine, herbs and B vitamins per 8-ounce servings.Marketing Advertisements and Promotion In order to launch the new energy beverage, an introductory media advertising and promotion expenditures are essential. Even though Dr Pepper Snapple Group can’t afford the same kind of expensive marketing and sport sponsorships as their competitor Red Bull does but by using efficient channels the new energy drink can reach the potential customers. We recommend the use of social media like Facebook and Twitter. Dr Pepper Snapple Group Inc. has a free way to communicate with their potential consumers via social media.They have the opportunity to start contest and create a loyal group of followers. Furthermore, we recommend Dr Pepper Snapple Group Inc. to sponsor events to gain higher bran d recognition. Moreover, the bottle is an interesting way of getting the attention by having contest if they buy the bottle they can win tickets to a certain event which they could sponsor. Pricing When it comes down to pricing we recommend to be in the $2. 00 range. This price is offered by most of its competitors and is a price consumers are willing to pay for an energy beverage.However, we also think there is a possibility to have discounts or: â€Å"buy three bottles get one free† pricing to get the attention of the consumer. We also recommend tosee if an agreement can be made with large retailers such as Walmart to offer value packs at lower prices, this of course when the brand is settled in the market. In the end we believe that if Dr Pepper Snapple Group Inc. follows these recommendations here above they have will have an energy beverage that can compete in the current energy beverage market and be one of the main competitors due to its diversified product- and price offering.References Kerin, R. & Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. ——————————————– [ 1 ]. Kerin, R. & Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 2 ]. Kerin, R. & Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. [ 3 ]. Kerin, R. & Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2. [ 4 ]. Kerin, R. & Peterson R. (2013). Strategic Marketing Problems: Cases and Comments. Pearson. Exhibit 2.

Brand Management Case Study Example | Topics and Well Written Essays - 2000 words

Brand Management - Case Study Example The process of developing a brand is often lengthy and tedious. Besides being tedious and lengthy, a lot of care has to be taken throughout the process because it is a long-term venture in that once the brand is released to the public, it will remain there until maybe the owners of the brand decide to better it, withdraw or transfer it. The process ranges from getting the brand name also called the trademark (Belinda, 2000: p1), to the promotion and marketing of the brand before and after its release to the market.The brand itself is surrounded by a number of attributes whose absence means that there is no brand at all. Brand, therefore, may be said to be the sum total of all the intangible attributes of the product. These attributes include things like the name the presentation represented by the packaging, its history, its reputation, its pricing and even its advertisement approach. All these are necessary for the success of the brand in the marketplace but advertisement and market ing of the brand have greater stakes in the determination of the brand success. Marketing involves advertisement and it is synonymous to promotion. It is necessary that the public has to be aware of the product if at all they have to buy. As stated earlier, the brand can apply to both the product produced and the identity of the company itself. It is important that before the product is marketed, the company should be marketed first to prepare the public of what the company stands for, its values, commitments etc.... Besides being tedious and lengthy, a lot of care has to be taken through out the process because it is a long term venture in that once the brand is released to the public, it will remain there until maybe the owners of the brand decide to better it, withdraw or transfer it. The process ranges from getting the brand name also called the trademark (Belinda, 2000: p1), to the promotion and marketing of the brand before and after its release to the market. The brand itself is surrounded by a number of attributes whose absence means that there is no brand at all. Brand therefore may bee said to be the sum total of all the intangible attributes of the product. These attributes include things like the name the presentation represented by the packaging, its history, its reputation, its pricing and even its advertisement approach. All these are necessary for the success of the brand in the market place but advertisement and marketing of the brand have greater stakes in the determination of the brand success. Marketing involves advertisement and it is synonymous to promotion. It is necessary that the public has to be aware of the product if at all they have to buy. Therefore, marketing is very important as far as the marketplace success of the brand (Rik et al 2003). As stated earlier, brand can apply to both the product produced and the identity of the company itself. It is important that before the product is marketed, the company should be marketed first to prepare the public of what the company stands for, its values, commitments etc. This will help the public create associations when the product eventually hits the market. Brand marketing, in the sense of the corporate identity, is the management of the media and